Eight Things Your Small Business Needs To Be Doing To Increase Content Marketing Engagement
The goal of any content marketing campaign isn’t to get readers to read any one specific article, you want to create loyal followers of...
Five Ways To Make Your Content Marketing Stand Out from The Rest
The sheer amount of digital content that we create collectively each day is staggering. Approximately 2.5 quintillion (that’s a million...
Six Digital Marketing Trends Small Business Owners Need To Be Aware Of
As a small business owner, you know that on any given day, you will wear several different hats. Small business owners don’t have the...
Four Tips to Writing More Effective Copy
Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter...
Give Your Customers More by Asking for Less With Your SMS Campaign
Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing...
Use Chatbots to Supplement, not Replace, Existing Customer Service Efforts
Chatbots are one of the most talked-about mobile trends in 2017 with many predicting it will be the future of business-customer...
Chatbots and the Uncanny Valley
The term “uncanny valley” was coined by notable robotics professor, Masahiro Mori, in 1970 to explain the phenomena of unease in the...
How To Use Chatbots To Generate More Leads
If you’ve ever had to call a customer support number, you’ve encountered that all-too familiar voice reading off a list of options and...
Texting for Schools
Dear School Administrators, There is a saying: if it isn't broken, don't fix it. This idea is only used by tired and unprogressive...
Mobile: The New Face of Customer Service
As technology improves and becomes more accessible throughout the world, the face of customer service is changing too. The first...
